The collection unfolds through olfactory expressions, each capturing a different facet of memory, place, culture, and human emotion.
From the intimate warmth of Asian Herbal Tea, selected for exhibition at Chiang Mai Design Week 2025 as part of The Sense of the Local, where the familiar warmth of herbal tea evokes an enduring bond between generations; to the cinematic melancholy of Fleur de Brume, inspired by Wong Kar-wai’s In the Mood for Love, contemplating the haunting beauty of things left unfinished, the desires never confessed, the words never spoken; and to TAYBAC, an olfactory portrait of Northwest Vietnam, carrying the spirit, landscapes, and indigenous ways of life of the region into a contemporary fragrance, an expression of the creator’s love for the land, and a piece of his heart offered to his homeland.
In THE REVERIE, fragrance becomes a vessel for these fragments transforming moments, emotions, cultural memories, and personal sentiments into something that can be sensed, remembered, and carried beyond their original place and time.
The Reverie